Wear a turban and call yourself Madame Zarisha, and a client will get a chill up their spine when you tell them they are going to die. If you took off the turban and admitted your name is Nancy, you'd get hit with a restraining order.
Applying the transitive property to the movie Drag Me to Hell, this Sikh cabdriver knows how you're going to die.
But now in this global era, Americans are increasingly lumpimg gypsies in with Europeans, and Europeans aren't exotic. People who really want to believe in stupid superstitions have to look to places like China, which has feng shui (sounds more like "phone shway" than "fang shooey"). Feng shui is a really really complex bunch of rules for organizing your house or business or sex dungeon or whatever.
Step 1: Build your house in the shape of an octagon.