On March 5, 1960, Alberto found himself in a rare situation during a memorial service in Havana. Standing in front him was Argentinian revolutionary Che Guevara, with a look of "absolute implacability" on his face. Alberto's photograph of said implacability remains one of the most iconic images of the 20th Century.
The secret to its success: Che's possession of the original "Thriller" jacket.
Why it's Pure Propaganda:
Because Alberto Korda also moonlighted as Fidel Castro's unofficial photographer, and his famous picture of Che Guevara has essentially gone down in history as the Marxist equivalent of the crucifix.
The image is easily duplicated, instantly recognizable and has been lauded as "the most famous photograph in the world" due to its emotional accessibility to anyone who has ever been pissed off at something. And brother, that's a huge freaking market right there.
How ubiquitous is the image these days? Check out The Che Store. That's right. A store that sells nothing but merchandise with Che's head on it.
Viva La Revolucion!