The "Women are attracted to shiny things" card has been played by advertisers before, but De Beers takes no prisoners.
A man proclaims love for his woman loudly, bravely and in one of the most romantic spots in the world.
This generally irks her, and so he gives her a diamond and she's okay with him again. Because passionate heartfelt sentiment doesn't hold a candle to cold, hard ice.
Advertisers exhibit no shame when it comes to interminably reminding men no matter how much love and heart they pour into a relationship, you will never mean anything more to your mate than the sheer mass of pricey trinkets you can cram down her throat. No one is more blatant about this than the diamond industry. Constantly they remind you "A Diamond is Forever," which is true. That's why it's the first thing she demands in your divorce hearing. It would be nice if a guy could avoid going into severe debt with rare gems by simply looking directly into his loved one's eyes and saying meaningfully, "I love you."
Too bad she won't be able to hear him; apparently the only language women understand is the Morse code of twinkling shiny things.