An incredible 615 million phone books were printed last year, most of which were used to replace missing legs on sofas or were ripped apart in Youtube videos.
About another million tons of these useless blocks will be shipped out to households and offices next year, where an increasing number will make a U Turn at the front porch and head to the landfill without ever being opened. William Rathke, an anthropologist who studies garbage, says you can "dig a trench through a landfill and you will see layers of phone books like geographical strata or layers of cake." Rathke, who despite digging through trash for a living has his Ph.D. from Harvard, claims phone books account for about 10-30% of the trash at your local dump.
In an era when you can fit many gigabytes onto a device small enough to be swallowed by a cat and even your local bait shop has a website, phone companies still want us to find phone numbers the same way we did 100 years ago: by dragging out a bulky, ten-pound list printed on dead trees.
Why are they still around?
Since you've probably never opened one, you may not realize that phone books are chock full of so many ads that they generated $13.9 billion last year. That sort of makes sense when you realize these ads are being force fed to every single household in America, like giant bricks of spam just appearing on your porch once a year. The only difference is you can click out of a pop up ad. Phone books weigh 10 lbs and have to be disposed of in special ways, to avoid becoming even more than 30% of your local landfill. Yes, it would appear that Satan works in advertising, and he's damn good at what he does.