"CRACKED is more than a magazine. It is a successful 47-year-old brand in the comedy space. Few brands have had that kind of longevity, and we will seek not only to build on CRACKED's past accomplishments, but also to reposition and re-imagine the brand and to achieve even greater success," stated Sarhan. Sarhan feels that there is still a strong demand for humor on the newsstand and points to the success of "The Onion" as one example that print comedy is alive and well.
Since CRACKED's inception, the market for humor has shifted dramatically, especially with the proliferation of cable television and the Internet.
The company sees these as developments that can enhance CRACKED as a magazine. "We don't view the Internet, TV or cable as threats to CRACKED, but rather, we see them as new opportunities to reach our audience alongside the print magazine. We need to focus first and foremost on content creation, and then on delivery of that content through multiple channels. The challenge is to embrace new opportunities, not shy away from them," Sarhan added.
About Cracked Entertainment, Inc.
Based in New York, Cracked Entertainment is the publisher of the well-known CRACKED Magazine, one of America's oldest and most well-known humor magazines.
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