It's easy to assume that Trix is a sexual predator--he's always following children around and begging them for a taste. But be careful. Note his emaciated frame and pallid complexion, as well as the lengths to which he'll go for a simple bite of cereal. The guy is clearly just very hungry. Of course, the white kids who appear in his commercials would rather feed him dismissive Western slogans like "Silly rabbit, Trix are for kids!" Please, pardon his confusion. Perhaps he felt entitled to a bowl or two considering his fucking name is TRIX RABBIT. No one would try to pull this shit on any other cereal mascot. Imagine telling Count Chocula, "Silly Count Chocula, Count Chocula cereal isn't for ... uh, Count Choculas."
WHAT WE LEARNED: Corporations are sadistic assholes.
If Trix are for kids, at least buy the guy a fucking sandwich! The amazing part about this advertising campaign is that children absolutely hated it. In 1976, there was a promotion wherein children had to vote whether or not Trix Rabbit should get to eat some of his own cereal. Ninety-nine percent of the kids voted to feed the poor bastard. Kids were apparently embarrassed he'd been reduced to begging. So Trix was fed a single bowl of his own cereal and then, against the wishes of 99 percent of their consumers, Generalissimo Mills returned to their policy of oppression.