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Choosing the right song for a TV Show, movie or ad campaign is an art form. You have to convey the right message and the right mood all while rocking your audience's face off. However, getting it horribly wrong and picking the worst possible song is a much funnier art form. We're gonna focus on that second one. #9.
GE Sings About Buying Your Soul
Song: "Sixteen Tons" by Merle Travis Used in: Commercial for GE clean coal. Why they thought it would be appropriate: The ad was part of a campaign to make coal sexy again (remember when coal used to be sexy?) and involved underwear models dressed up as coal miners. So we guess they figured using a coal mining song with a slower tempo would give the ad a bit of dignity and distract people from the fact that their commercial is just the coal mining scene from Zoolander played straight. Why it wasn't: Take a closer look at the lyrics of the chorus: You haul Sixteen Tons, whadaya get Another day older and deeper in debt Saint Peter don't call cause I can't go I owe my soul to the company store
This is a classic example of someone breaking the Golden Rule of advertising: never imply that your product or service prevents people from getting into heaven.
Obviously on a rational level, we know that General Electric doesn't make coal miners sign over their souls, but they don't seem overly eager to distance themselves from the practice either. Probably just leaving their options open. Y'know, in case the unions start acting up again. #8.
No Matter What "Turning Japanese" Means, It's Offensive
Song: "Turning Japanese" by The VaporsUsed in: TV coverage of the 2002 World Cup in Japan and South Korea Why they thought it would be appropriate: Well, it's a song with Japan in it. Sure, a song with Japan and South Korea would be better, but nothing rhymes with Korea except diarrhea. And with Japan hosting one of the world's biggest sporting events, it's like we're all turning Japanese! It's the perfect song for showing how open the world is to Japanese culture, right?
Why it wasn't: Well, no. Most people think "Turning Japanese" is about a man masturbating to pictures of his ex-girlfriend. The idea here is that the face you make when you masturbate is all squinty and slit eyed.
The Vapors deny it, which is probably what we'd do if the entire world found out we were racists, perverts, and pathetic all at once. By the time 2002 rolled around, it didn't matter--the song was an Asian-mocking masturbation joke complete with a Japanese protest song called "Turning Hakujin" (Japanese for white person). Plus, even without the racism, the lyrics are incredibly creepy. "I want a doctor to take your picture so I can look at you from inside"? What the fuck? Seems a little edgy for a soccer tournament, right? Although if that qualifies as a good match, we've got the perfect song for the next Jergens campaign. #7.
Ronald Reagan Doesn't Understand Irony
Song: "Born in the U.S.A." by Bruce SpringsteenUsed in: Why they thought it would be appropriate: Reagan was all about patriotism, and what's more patriotic than someone yelling the name of the country they were born in over and over? Plus, it got across the message that Reagan was born in the U.S.A. (where as his opponent, who knows?) and that he supports people who were also born in the U.S.A. (that's you, the voters!)
Why it wasn't: Because every single verse is about how the US Government is one giant son of a bitch. You can see how Reagan could have been confused. The story it tells mimics his own life so closely. "Born down in a dead man's town" (born in Illinois). "The first kick I took is when I hit the ground" (became a movie star). "End up like a dog that's been beat too much" (ended up being the president of the most powerful nation in the world).
Yes, "Born in the USA" is a classic song about how "The Man" keeps you down. Reagan was running for his second term as "The Man." Appropriating the song as his own made him seem like that kid in grade school who'd try to deflect insults by pretending they were compliments ("If by assface you mean someone who's smarter than you, than yeah, I guess I am an assface, thanks"). #6.
The Future's So Bright It Will Melt Your Fucking Eyeballs
Song: "The Future's So Bright (I Gotta Wear Shades)" by Timbuk3 Used in: An impressively comprehensive list of late 80s and early 90s movies used the song to accompany optimistic scenes or montages: Kuffs, My Best Friend's a Vampire, Tommy Boy, The Allnighter. Why they thought it would be appropriate: It's got probably the most upbeat title ever. The only draw back of the future is that it's so fantastic, it's forcing you to wear shades and look cool.
Why it wasn't: According to the writer, the song is about how the 80s would inevitably end in nuclear holocaust. The future's bright because an atomic bomb's gone off. We don't know why they think wearing sunglasses will help. To be fair to all those Hollywood soundtrack coordinators, it's easy to miss the hidden message. Sure, there are a few hints in the video: they're in the desert, there's what looks like an atomic flash, there's, eh, a donkey with a TV on its back... frankly, it just never seemed like the kind of song we needed to pay attention to.
We don't like the precedent Timbuk3 are setting. Imagine if every cheesy 80s band decided to tell us the real meanings behind their songs. Sure, maybe "Hungry Like A Wolf" was actually about cannibalism in the Donner party and "Rock You Like A Hurricane" was about the devastation caused by Hurricane Gilbert, but we think we're happier not knowing. #5.
Complaining About Crass Commercialism Doesn't Prevent It
Song: "Look What They've Done to my Song, Ma" by Melanie SafkaUsed in: Oatmeal Raisin Crisp Commercial Why they thought it would be appropriate: They wanted you to look at what they'd done to their oatmeal. The lyrics of the song were so close to matching up perfectly to the ad's message, they just needed a tiny adjustment. So they changed the chorus from "look what they've done to my song, ma" to "look what they've done to my oatmeal." Because "oatmeal" totally rhymes with "song, ma."
Why it wasn't: 1: "Oatmeal" doesn't rhyme with "song, ma." 2: The way the lyrics are phrased gives the impression that some shadowy government agency has taken General Mills oatmeal, put raisins in it against their will, and now they're trying to stir up public outrage.
3: They fucked up a song someone wrote about how people keep fucking up their songs. Either they were completely oblivious to irony, or they really had it in for Melanie Safka. People who make oatmeal aren't known for their sadistic sense of humor, but then people who make oatmeal aren't really known for anything, so maybe this is typical behavior for your average oatmeal baron. |
mikea is right. Someone has got "Space Oddity" and "The theme from 2001: A Space Odyssey" seriously confused.
What about the birth control commercial using the song "We're Not Gonna Take It"? What ad genius thought it was a good idea to link that sentiment to a pill women would take daily??
There was some dumbshit cleaning product that used "Beautiful World" by Devo a few years ago, and just didn't play it until the "it's not for me" line.
emote,
thats was very painful, very painful... A for effort though :)
APPLE COMPUTERS IN 1997! (as imagined in 1987... they were spot on about the most boring decade to come)
http://www.tokillfor.com/view_video.php?viewkey=e538c0b82b5d1fa0db4d&page=1&viewtype=&category=mr
Reagan was a democrat governor of California three years prior to the Libertarian party having been created.
Reagan, though originally a libertarian, is remembered as an authoritarian statist due to the drug war.
Paula Abdul's crazy stalker on AMerican Idol!
http://www.tokillfor.com/view_video.php?viewkey=70122a94f95b80991001
Does anyone remember, i think it was Vonage, had a commercial a while back with the Deliverance banjo song? Squeeling like a pig doesn't really mesh with my idea of a low cost telecom provider.
Oh! Oh! I know! What if Apple ran an ad in which they made the claim that they were getting lots of Japanese people to "turn" from Windows and use their Macs? They'd be turning Japanese... to OS X!
I was deeply suprised when I took my son to Chuck E. Cheese, and they had the Turning Japaneese son as "I'm turning Chuck E. Cheese". It at least made the sucky pizza tolerable.
I was in a shopping mall a few days back and the p.a. system stared playing 'Money' from Dark Side Of The Moon. I suspect sabotage, rather than ignorance, for that choice, though.
6 out of 9 of these are used in TV ads which are irrelevent.
That's exactly why I took that cruise. The best black tar heroin ever, actually. Very pure stuff.
How about "Lust for Life" for Carnival Cruise Lines? Apparently if you're a heroin addict and you like cruises, this is the place for you!
"The whole point with Reagan is that he was for smaller government..." The whole point is that Born in the USA is an anti-war protest song about how the rich screw over the working class by sending them into pointless wars. It's not about the conservative "smaller government" talking point (which at any rate has always been mostly bullshit). It's fair to say that Reagan was probably trying just that sort of thematic jiujitsu with the meaning of the song, but he failed.
Well, the Reagan example is misunderstood. Remember that he ran as the guy that was going to "get the government off your back" (even though he actually didn't) so that song is a good choice to illustrate the situation that he was going to fight.
A bank in Australia (St George) made a set of ads about their superior customer service, and used Sheryl Crow's "If it makes you happy" in them.
I don't know about you, but when I hear that song, I don't think of the heartwarming fake smiles and empty politeness I see on the ads. It reminds me more of the depressed 15 year old fast food worker who has just thrown the bag of sloppy hamburgers at you, muttering 'whatever...' then walking off.
So many comments for an article that was very, very "meh".
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Let's make it real simple for the Reaganite morons. Reagan called the Vietnam War a "noble cause". Springsteen's song emphatically does not share this sentiment. Also -- the irony of Timbuk 3 is lost on your reviewer. T3s tune is about 80s mindless money-grubbing greed: a frat boy who's happy as a pig in feces that he'll be well-paid to develop better nuclear weapons. But hey, stupid has always been VERY trendy... thought we bottomed out with Reagan, but then there was GW Bush... Palin... no end in sight.