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#3.
Keeping You In Line With Shame
I won several formal debates in college using my patented technique of simply repeating my opponent's argument in a high-pitched, mocking tone while wiggling my fingers in the air. There really is no defense. They call this the appeal to rididcule fallacy. To which I would simply rebut, "Oooooh, appeal to ridicule fallacy! Well I've got a 'phallus' you can 'see' right here, college boy."Professionals have more sophisticated methods, but it boils down to the same technique. "They" know that if they can paint an idea as ridiculous, the listener usually won't bother examining it any closer to find out if the ridicule is justified. After all, why even consider something that's ridiculous? That's only something a ridiculous person would do! And you're not ridiculous ... are you?
Sounds like: "So now they're telling us that--get this, folks--global warming is caused by cows farting! Priceless!" "And then he said we could save gas by inflating our tires! I couldn't make this stuff up, folks!"
Why It Works:
But why does it work? Well, there are these primitive, lower parts of your brain called amygdalae that controls those base, emotional reactions. That's where things like contempt and shame come from, and stimulating it can completely shut down the analytical part of your brain. The gang calls you a coward and the next thing you know, you're wedging a roman candle between your buttcheeks. You'll show them!
You can thank evolution for that. Way back when humans started forming groups and tribes, social status was everything. It's what guaranteed you food, protection and ladies (that is, a chance to pass on your genes). Mockery developed as a "conformity enforcer" to keep people in line. Making a person, idea or behavior the target of mockery gave it a lower social position, and made it clear that anybody who associated with it would share that lower position, leaving them out of the hunting/eating/fucking that made life in the tribe worthwhile. Thousands of years later, a good dose of mockery can shut down critical thinking and make us fall right in line, no questions asked.
Recently Seen:
The speakers at the Republican National Convention had a great time mocking Barack Obama as a "community organizer," drawing laughter from the crowd and skipping smoothly over the part where they explained what a community organizer is and why it's ridiculous.
And of course the other side does it with McCain's age...
...as if there is something inherently silly about having lived a really long time. #2.
Black and White Choices
Listen to an argument between your friends. Any argument. Listen to one guy say John McCain is a Fascist, while his opponent says Barack Obama is a Communist. Watch as even fans of the same football team bitterly divide themselves over whether the new quarterback is going to be "awesome" or "garbage." Never anything in between. Everyone is a friend or enemy, every band either rules or sucks, black and white, nothing in the middle. They (capital T) love this, because They can convince you that you must choose either their way, or the most utterly retarded option on the opposite extreme.
Sounds like: "Will we fight? Or run away as cowards?!?" "You're not in favor of the death penalty? So you want murderers to just roam free then!" "Are you going to the strip club with us, or are you a fag?"
Why It Works:
Fast forward thousands of years and you find a humanity with much fancier brains but that still prefers all-or-nothing choices when we're put under stress.
So if somebody wants to bypass your critical thinking circuitry, all they need to do is make you scared or anxious, often with a time limit or urgent threat ("We need to act now, or lose our way of life!"). Instead of pondering the situation with the analytical neocortex, you're using the primitive limbic system, scanning the landscape for the "Right" and "Wrong" move. You'll have no patience for wishy-washy talk about "a spectrum of options."
Recently Seen:
But you can't blame us. After all, our entire fucking mythology and popular culture are based on the idea. There's a dark side of the force and a light side. Choose your path! Now! Ain't a fucking gray side, Luke!
Now, as bad as this one is, and you could make the case that 80% of the stupid choices humans make is because of this, there's one even more powerful. It's a spin-off of this one, and it's by far the best way to get thinking humans to respond like trained dogs. #1.
Titties
No, other than that. I'm talking about... #1.
"Us vs. Them"
Holy shit. Here we go. Sure, we know about the obvious examples, they're written across the history books in blood and bullet holes. Racism, genocide, horrifying caricatures on propaganda posters.
But They have figured out that the same technique that works so well for getting people whipped into a murderous apocalyptic frenzy, can be used sell you cars, or hamburgers, or computers.
Sounds like: "The heart of America ain't in Hollywood! It's right here in [insert name of small town]!" "You can listen to what I have to say, or bury you head in the sand with the rest of the sheeple!" "You have a Nintendo Wii? Are you a toddler or just a retard?"
Why It Works:
So today we get that petty dehumanization of everybody outside of our group ("hippies," "rednecks," "fundies," "geeks," "douchebags," "libs", "cons," "fags," "breeders," "infidels," "towel-heads," "honkies," "darkies," "players", "haters").
They can play on those old, primal urges for even the most retarded of results, such as fierce brand loyalty (the PS3 vs. 360 vs. Wii flame wars will make you claw your eyes out). But to really make this one work, They can't just define your group, but have to define your group as the elite group, a shining beacon in a world full of weak-minded walking turds. The items on this list work best in combination, and you'll see in that the element of mockery and insulation from opposing viewpoints we talked about earlier (why listen to the viewpoints of those lesser sheeple?). Often this is combined with siege terminology ("The whole country has gone to hell, but we've got to stand up for common sense, folks! It's us against the world!")
Recently Seen:
Watch five seconds of an election stump speech. Every side does it. In Sarah Palin's convention speech she talked about how people from small towns are totally the best ("We grow good people in our small towns, with honesty, sincerity, and dignity"). Earlier in the primaries the Clinton campaign did the same thing, talking about small towns as being the backbone of America where real, honest people are found. Always there is the unspoken reminder that these honest rural folk are under siege from those scary, phony freaks in the city. When speaking to those city folk, on the other hand, Barack Obama made the infamous reference to those same small town types clinging to guns and religion, talking about them like they were savages to be studied through binoculars from a tower, with some peasant disease that needs cured by the enlightened.
Not only is "Us vs Them" the first and most important one on the list, it's the culmination and end goal of all the others. Drawing you into the right tribe is what They want most, because they can accomplish nothing without tribesmen. If we don't find a way to resist it, this is what could leave the entire planet a charred radioactive ruin. And you know what else we lose if that happens?
The titties. Check out The Cracked Cleans Up facebook Contest to find out how you can win an iPod Touch by making fun of your friends. For more fascinating ways that your brain doesn't quite work, read Dave's answer to the question What is the Monkeysphere? or his look at the 7 Reasons The 21st Century Is Making You Miserable. Or just go to his profile and read everything he's written. |
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Well-said Syph
Ignoring all the bullshit the assholes below me said, this article is one of the best things I've read in a while.
Christ, danaseilhan, enough with the feminist bullshit. You're making all of us internet women sound like sexism-obsessed idiots.
Just take the article for what it is - an article written by a man from the point-of-view of a man.
@rolandred - Yeah, that darn liberal bias. As Stephen Colbert said, "Reality has a well-known liberal bias." Glad there's Fox News -- so fair.... so balanced....
Has anyone here ever heard of Utah Phillips? If not, check out this interview with him. What a shame he died in May this year...
http://www.democracynow.org/2008/5/27/utah_phillips_1935_2008_legendary_folk
Not the most scientific explanation I'll ever read, especially when you consider that back when human beings were wild, we were so few in number and scattered so far apart that competition with other tribes really wasn't that common. We were more likely to want to stay with our tribes out of love for them or fear of trying to survive alone than for any other reason.
And, well, I hate to be the wet blanket or something, but between the "titties" remarks and crap like this, the overall effect of the article is kind of ruined for me:
"Way back when humans started forming groups and tribes, social status was everything. It's what guaranteed you food, protection and ladies (that is, a chance to pass on your genes)."
WTF is this "humans" of which you speak? "Humans" were concerned with "the ladies" for the purpose of "passing on genes"? Guess that leaves out lesbians then. It sure the hell leaves out straight women. OK, I know you're a guy, but as you presumably understand that women also use the Internet, will probably read your article at some point (I am, for instance), and you might as a result want them to be able to relate to your article, could you ixnay on the exismsay just a tad?
Jesus. When I can't even read a regular article about politics without being exposed to softcore porn that I didn't ask for, that kinda sucks. Even more when my existence in "humanity" has more or less been erased in the article--I mean, why didn't you just say "mankind" and get it over with?
And to the guy who thinks you can't be liberal and (1) have a job, (2) raise a family and (3) be responsible, I don't know what planet you're on but on my planet, Earth, that s**t happens all the time. Get your nose out of the Faux Noose and get out into reality once in a while.
talk about brainwahing, almost a every political comment reflects liberal bias and anti-conservative sentiment, often in a smug,arrogant, condescending ,self righteous manner. even any fair minded liberal will admit to the unbelievable liberal bias of the tv media or sites such as yours. will check back later after you have hopefully outgrown your idealistic youth and have worked and paid taxes and maybe started to raise a family. you remind me of me when i was much younger
but the trees will still be safe when all the brainwashing ends right?
what? there are only two choices to things? I am in the stomach of a sabre-tooth tiger
i was so proud and happy when titties was number 1. and then it left... and then came back! yay titties
The previous comment about credibility is a perfect example: possible political bias destroys the worth of the entire piece, no matter how accurate it is.
Your credibility is shot. YOu only choose one side to accuse of brainwashing. Where is your example for "YES WE CAN, YES WE CAN"
I'd say the chick is Reon Kadena.
It's driving me crazy, who is that girl in the up-shirt pic?
We want names, we want names, we want names. Chanting is very good conditioning, as is marching. :D
*chanting & stomping avoiding the thought of nameless titties
It's simple, Govern Menta = Mind Control, Government seeks to control the will of the masses -uh, us that is. Good article though. They use this and more. 1,2,3,4 the media is a government whore.
The article intentionally used that "Us vs. Them" trick with all the references to "They" with a capital T. Reread the last paragraphs: "We can't let Them use 'Us vs. Them' against us or the world and titties will end!" We were supposed to notice that trick! The article's trying to get us to learn to think and read more critically.
The government sucks, the government sucks, the government sucks, the government sucks... works for me!
Despite that I happen to agree, most of the brainwashing techniques mentioned are actually USED IN THIS ARTICLE - example: "What They (and from here on, 'They' with a capital T means anyone who draws a paycheck by manipulating your opinion) have figured out . . ."
Sound familiar? If it does, it's because it's tool NUMBER ONE that is explained in this article: "us vs. them"
Do they really take us to be that simple? Just make sure that whenever you are listening to someone talk, or reading what someone has written, USE YOUR HEAD!
My brain certainly could use a shower!
Lobster rights? Good one!
Pot makes you a bloodthirsty homosexual pervert.
Take that, James Blunt!
They died like they lived: idiots.
Apparently, science likes sex as much as Cracked.
We know because people tried.
There's such a thing as wanting it too badly.
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kobe1980
great piece, cept the problem i had was with "Fast forward thousands of years and you find a humanity with much fancier brains"
- honestly i'd say if these techniques say anything about us it's that humankind has NOT really evolved in the past 190,000 years.
New Technology, Recorded History, etc... but SAME s****y CAVE BRAINS.