Between track meets, annual marathons, and the Olympics (the good ones that people watch -- well, that some people watch), professional running is a giant industry. We spoke with David Torrence, Pan-American Games silver medalist and current Olympian, about what it's like to move your legs back and forth for a living. He told us ...
Professional Sports Leagues Don't Court You -- Brands Do
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There's no Monday Night Running on TV, so instead of talent scouts recruiting for a league, it's the shoe companies that go after professional runners. In fact, your running career only starts when the representative of a shoe company decides you've got moxie. No other sporting career starts with the endorsement. This, of course, weeds out certain types of runners. Thirty years ago, there were tons of barefoot runners -- some won Olympic events. But because it's pointless for a shoe company to sponsor a barefoot runner, at least until Nike starts making toe rings, it's impossible for a barefoot runner to do it professionally.
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