Most things suck. It’s a miracle anything doesn’t, really. Luckily there are processes in place that make it pretty hard to, well, make things — there are plenty of opportunities between having an idea and it hitting store shelves for people to go, “Ah, shit, it’s not good, let’s stop this.”
Toys are no exception — for every shitty toy that makes it out into the world, there are dozens of shitty ideas that don’t make it anywhere near that far. A lot of these ideas don’t make it anywhere past a few drawings and a goofy name, but some get as far as prototypes, being shown off at toy fairs and turning up in catalogs of what a brand has on offer.
And only then does someone go, “Whoa there, this isn’t good, let’s not use any more of the planet’s precious resources pursuing this bad, bad, shitty idea.”