Viral campaigns are all about pushing the envelope. You have to shock people to get their attention, and this is where the potential for disaster lies. Awful, hilarious disaster.
This week is maybe the biggest of the year in the world of entertainment. This is when all of the games you'll be playing for the next twelve months are unveiled at the Electronic Entertainment Expo. This year's event, however, will more likely be remembered as the precise moment video gaming as we know it died a tragic and embarrassing death.
