In case it's not immediately obvious, or you refuse to ruin your own day by watching that music video, that's the next installment from ARK Music Factory, which created Rebecca Black's "Friday." But rather than a sequel, "It's Thanksgiving" serves more as a prequel; the girl is younger, she's singing about a Thursday, she's somehow even more blissfully unaware of the wave of hatred gathering on the horizon. The only difference between the two videos is that the negatively charged virality of "Friday" was a surprise to everyone involved, while "It's Thanksgiving" was purely intentional.
Patrice Wilson and Clarence Jey created ARK Music Factory to write and produce music videos on behalf of teen girls with a few thousand dollars to burn and who want to feel like celebrities. Except, in the case of Rebecca Black, it actually worked, and she became the synthetic, window-dressing version of a pop star. Since then, Patrice Wilson has feverishly tried to capitalize on that success, without much luck. Here's a painfully embarrassing fake interview he uploaded to YouTube in which the interviewer does everything short of dampening a warm rag and washing his balls for him.
While it looks like it took him a year of staggering around, pleading with the world to keep him relevant with their collective hate, he finally realized that the only way to generate the same buzz as "Friday" was to do the exact same music video again. No exaggeration there -- the two songs and videos are almost identical. They both open on a calendar, they both have rap interludes in the exact same section, they both promise a vague version of "fun" and "a good time" over and over and they both spend an inordinate amount of time pointing at objects and announcing what they are.
"My friends"; "Car seats"; "Turkey"; "Fourth of July"; "Boom mic."
Even the subtler elements are the same. A pop music critic and sociology professor at California State University, Long Beach, named Oliver Wang said: