A message to the people painting swastikas on Donald Trump signs this fall: We're gonna need you to be more specific. Through no fault of your own, your painting a swastika on this particular person is sending an ambiguous message to the rest of us. Don't wad up and burn your degree in communications just yet, anyone could have made this mistake. This is the first time in the history that viewers have no idea whether the swastikas painted on a candidate's sign are meant to praise or criticize him.
Even more confusing: The owners of this store and sign they vandalized are Jewish.
It's easy to see why you'd think a swastika spoke loud and clear. Comparing Hitler to any politician during the past 71 years has been considered a pretty clear insult. Stretching all the way back to the Nixon Administration, comparing a US political figure to Hitler has been an edgier way for aging hippies and lazy twenty-somethings to say "I disagree with this political figure and can't think of a new metaphor." It's the biggest "f**k you" we have.
Similarly, spray painting a swastika on 99.9% of the objects in the world also sends a clear message: you love white power so much you're doing guerilla marketing for it.
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