You may have noticed that your Black Friday event was on a Thursday. That seems to me an odd mistake to make; after all, the name "Black Friday" itself contains some pretty valuable clues as to what day of the week it should occur on. Anyone who's taken an introductory calendar skills course should be able to schedule such an event properly.
"No, the squares represent days. Do we ... do we have to start again?"
In fact, I'm pretty sure that you deliberately scheduled your Black Friday event on a Thursday, knowing full well that your employees and customers would be forced to skip Thanksgiving to be there. I have a hard time imagining why you'd do this -- profit alone can't be enough, surely -- and am forced to conclude that you were actually trying to steal Thanksgiving, like some kind of turkey-loathing Grinch, living in your hilltop cave, listening to us in the city below as we sing our traditional Thanksgiving songs.