I have no evidence for this, but I bet this has been used in a porno somewhere. Anyway, they put roughly 100 of these monster loaves into a smoker oven and bake them until they are turgid. This is likely the same process by which you get mac and cheese loaf, pizza loaf, loaf loaf, and terror loaf.
It stands to reason that people actually are eating this, because where the hell does it all go? You can't just keep mass-producing a product if no one is paying for it. But that's a mystery for another article I'm working on with Ronan Farrow. For now, trust that this product is the loaf equivalent of 2012 Nickelback. Everyone claimed to find it objectionable, but it still clearly had a long, successful career.