‘They’re Calling It a Soft Launch, Jerry!’: The TikToker Bringing ‘Seinfeld’ into 2023

Given that we’re living in the Reboot Age, it’s natural for people to wonder what their beloved sitcoms of the past would look like today. How would Stanley Roper confront the housing crisis? Could Archie Bunker survive cancel culture? Would Mork and Mindy consider ethical non-monogamy?

Along these lines, Tiktoker @colerightnow takes to the platform to ask the most Seinfeldian of questions in the most contemporary of ways. Case in point: What would happen if George’s latest flame soft launched their relationship on Instagram? Or if George were to get cooked? Or Kramer and Bob Sacamano spent the afternoon gooning together — on the viral blue couch no less? 

No doubt, @colerightnow’s impressions are impressive. But it’s the concepts themselves that really bring his videos together. Again, they couldn’t be more 2023 and Seinfeld. I mean, he even managed to figure out a way to bring back George’s “shrinkage” in a timely way.