Amazon Gives Away Cheap Gas (And Logjams L.A.)
In 2019, Amazon's The Marvelous Mrs. Maisel scooped an amazing twenty nominations at the Emmy's for everything from its acting to its editing to its music to its hairstyles to its catering (probably). Despite this being the award show equivalent of shooting fish in a barrel, Amazon decided to simultaneously promote Mrs. Maisel and generate some headlines by giving the people of L.A. what they've always dreamed of: Affordable living.
For the entirety of August 15th, Amazon lowered the price of everything from food to hotels to movie tickets to groceries back to their 1959 price equivalents (the year the show is set.) And by all accounts, it was a smash-hit success, garnering a lot of positive press, even more excited tweets, and by day's end, many of the deals were sold out across the city. It went great! Well, aside from the gas thing.
See, in their infinite wisdom, Amazon also lowered prices on gas to their 1950's counterparts at one specific filling station - Angelos in Santa Monica. It became only 30 cents a gallon, which in this economy is like giving away, well, gas for 30 cents a gallon. It's its own hyperbolic metaphor.