In fact, budget baiting (articles about wildly unrealistic budget stories that are clearly made for you to hate them) seems be a new type of clickbait that's becoming more and more popular. Last summer, Refinery29 posted a budget blog on a mythic intern who was supposedly living large in New York on only a $25/hour salary, only to have it revealed in the post that she relied so heavily on her parents to run her life that they might as well had made a second child just to serve as a spare organ farm. And last December, CNBC posted a pie chart about a plucky Millennial entrepreneur who was somehow making $100k a year because he wasn't as lazy or wasteful as you. Hell, The New York Times has an entire recurring column devoted to this particular genre of hate read. Each time, people got upset. Each time, people kept clicking.
So while the subjects vary in supposed wealth, the setup is always the same. Step 1: Make an outrageous personal claim that makes the reader immediately feel like they're either a poor pleb who doesn't know how hard it is to be successful, or a slouch unwilling to sleep in a pile with seven other tech bros to save up for your Scrooge McDuck coin pond. Step 2: Scapegoat the subject by slowly revealing in the article itself why their lifestyle is total rich people bullshit. Step 3: Profit as thousands of angry readers scroll past every ad like a poverty detective trying to comfort themselves with the realization that it's still all-upper-middle-class privilege that is making it happen. And since these articles go viral so quickly and so potently, best hold onto that hate fuel, because a lot more of these are likely on the way.