In India, arguably the celebrity endorsement capital of the world, the government tackled this issue in 2016. "We want to tell the celebrities to think wisely before endorsing a product," said the nation's consumer affairs minister, who clearly had never met a reality star in his life. Celebrities now have to independently investigate the products they endorse to see if they have actual merit. Otherwise, they face a very public court summons and a hefty fine. So the next time Hollywood claims that nine out of ten dentists agree on the best toothpaste, they better talk to that rogue dentist first.
Pan Bahar Ltd.
Of course, publicly shaming and fining someone for a fraction of what they make in an hour isn't a very effective punishment (looking at you, every CEO in the world). But if you want to up the ante, look no further than China. If a celeb there is found hawking shoddy wares, they can be banned from advertising anything else for up to three years (along with a host of other restrictions). And it's hard to convince Nike to give you that big international ad campaign if you're not allowed to show your face to 20 percent of the entire human population.