One lover of being cocky is Faleena Hopkins, a romance author best known for her ongoing series The Cocker Brothers Of Atlanta -- though not going with The Cocker Brothers Of Cockermouth, UK seems like a real missed opportunity. Each work in the series of course has "cocky" in its title, and since she's already at novella number 17 after only two years, Hopkins now believes she should straight up own the word "cocky," which has so many layers of irony to it that you could chip a pickax.
However, when news spread of Hopkins' very dubious trademark, the literary world immediately called her out for what she was really doing: trademark trolling. Authors often trademark their works to protect their assets, but they trademark their own creations, not the very concept of human language, and it's obvious why Hopkins has chosen the latter. Instead of using her trademark to ward off (nonexistent) copycats, the author's now sending threatening letters to every other romance novelist with "cocky" on their book covers, telling them to either change the title or prepare to be roughly taken to court.