Laumann and Gagnon later expanded on this study to claim that 43 percent of women and 31 percent of men were not just sexually dissatisfied, but in fact dysfunctional. Pfizer ran with this, using the studies to claim that 30 million American men suffered from a term that everyone is now familiar with: "erectile dysfunction." That dubious study, combined with urologist Irwin Goldstein (who was also on Pfizer's payroll) saying that impotence was a major health concern, mean it's no surprise that Pfizer made a billion dollars off of Viagra in a few months, giving them yet another bulge in their pants to be proud about.
But the real crime here is that all this focus on regaining strong, lasting erections has obscured the real issue: If you're having problems with your penis, the problem is rarely about your penis. It probably can be traced to your heart or brain, which we've been told are more important organs. Men usually suffer from impotence because of issues related to strokes or heart disease -- both of which can be triggered if you're having marathon sex hopped up on boner pills. In 1998, Pfizer was forced to add warning labels to the famous pill, which solved the problem forever, because everyone reads those. But before they did that, over 130 men died because Pfizer had convinced them to not seek true medical help, and they did so while getting busy. We're surprised the company didn't simply commission another study claiming that 30-50 percent of those men's dying words were "Totally worth it."