In that 2012 TV commercial made by Mylan, a mother is driving her son to a friend's birthday party when she tells him that even though nobody knows what the cake is made from, he can go ahead and eat it anyway because he's prepared -- with EpiPen! Don't bother asking the host about the cake's ingredients first! You just dive right into that hunk of impending death, and if you see the reaper's grin, Little Billy, you go ahead and stab yourself with medicine until he fades.
The ad was almost immediately pulled, due to a torrent of complaints from parents who had spent their children's entire lives trying to prevent exactly this kind of thinking. But Mylan didn't pull the accompanying blitz of print magazine ads that went with the same campaign -- at least, not until later, when the Office of Prescription Drug Promotion (OPDP) told them to knock it the hell off.
Throughout all of this, EpiPen prices remained prohibitively expensive for many who truly need the drug. But the icing on the deliciously deadly peanut butter cake came later, when employees brought their concerns to the CEO, Robert Coury. He carefully listened to their well-reasoned complaints, then promptly flipped them the double bird and told them all to go fuck themselves.