When product placement works, it works damn well. Take the Bond movies: They represent close to the platonic ideal for product placement, because they make 007's cars and watches and whatnot seem cooler by tying them to a fictional character. Even if James Bond spent his next adventure desperately chugging oven cleaner and impassively screaming, "The oven cleaner industry is run by racists with desiccated macaroni penises," you better believe Easy-Off would want in on that shit.
That said, not every movie can be a Bond movie -- and, in more than a few cases, Hollywood's made the very products it's supposed to be advertising look like total trash.
Samsung Is Responsible For All The Deaths In Jurassic World
The first Jurassic Park movie certainly wasn't immune to product placement; all those sweet-looking Jeeps and cans of Barbasol weren't there because they auditioned well.
Though the Barbasol at least saved us from having to watch Newman cram dinosaur embryos up his ass.
And the latest entry in the franchise, Jurassic World, is no different. We've talked before about how this film makes no sense, and also how it almost contained a provocative shit-slathering scene, but we haven't yet mentioned its devotion to the art of shilling. There's a Starbucks in the park, and a Brookstone, and an IMAX theater. Also, many scenes feel like they were shot by a parent whose kid is playing the Mercedes-Benz logo in a school play.
"You stole the show, Mercedes."
But there's one aspect of the Jurassic Park franchise you'd expect companies wouldn't want their products featured: as the technology. You know, since the only thing we really expect from a Jurassic Park movie is to see technology fail and the resulting dinosaur calamities. And yet, despite that, Samsung still really wanted to be the ones supplying phones for all the park employees, the ones that seem great at first ...
... until they start dropping calls, which leads to two kids almost being eaten.