He put on a white hoodie, ran to his car, and proceeded to take the reporters on a chase straight out of ... Driving Miss Daisy. For a while, Hart just seemed to drive around for a bit, knowing he was being followed, and then he pulled over. He got out, walked into an alley, and waited for the reporters to come to him. That's about when Hart, out of options that would preserve his dignity at all, just ... gave them an interview. Correction: a spectacular disaster of an interview.
Brian Smith/Miami Herald
As seen by the reporter's "Really?" face.
When asked about Donna Rice, Hart's stance was basically "I don't have to explain myself to you people." And yes, this did instantly kill his chances of becoming president, but it also gave him a permanent place in history as the first presidential contender to be brought down by a sex scandal. Yay?
SeaWorld's Attempts To Refute Blackfish Were A Beautiful Spectacle Of Failure
Blackfish is a 2013 documentary that explains exactly why it was so important that we freed Willy. One of the film's claims is that killer whales don't handle captivity all that well, which causes them to live up to the first part of their name on other orcas and their trainers. The documentary did a lot of damage to SeaWorld's business model, and the company went absolutely bonkers in its attempt to regain public trust.
Shortly after the release of the documentary, the Orlando Business Journal posted an unscientific poll on its website to see if Blackfish had changed its readers' perceptions about SeaWorld. The Journal ended up reporting that a staggering 99 percent of voters had said no, it hadn't. But when the journal went to check the IP addresses of those who voted in their poll, 54 percent of the votes had come from SeaWorld's computer network. That's right: This multi-million-dollar corporation employed the same tactics 4chan used to make their admin Time Magazine's most influential person of 2009.
"If you could see my eyes, I'd be rolling that shit so hard right now."
Not yet content that they showed off their full range of internet illiteracy, in 2015 SeaWorld decided to host a Twitter AMA (ask me anything). But when the internet started asking really uncomfortable questions about the company's treatment of orcas, SeaWorld caused one of the greatest cringes in American history by accusing its detractors of being trolls and posting this image:
"Come on dudes, try being more on fleek!"
Their Twitter troubles didn't end there, as they didn't think about people having access to Google and the ability to fact-check whatever lie the company posted online. So when SeaWorld tweeted this cute picture ...
... readers quickly found out that the mother was residing at SeaWorld San Antonio and the calf had been shipped off to Spain. In the end, though, SeaWorld finally learned from its mistakes and announced in March 2016 that it would no longer breed orcas in captivity. See? Sometimes it's OK to just take the loss and move on.
For more people who could use a little help in the PR department, check out 5 Corporate Promotions That Ended In (Predictable) Disaster and 4 Tiny Mistakes That Turned Into Corporate PR Disasters.
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