And now, that brand is worth billions. All she has to do is put her name on a product, and the next morning she finds a shiny new beachfront property under her pillow. Her perfume alone has done over $1.8 billion in sales, and she owns 60 retail stores that sell only her products. To hear her talk about it these days, she sounds more Warren Buffett than Jessica Simpson: "I always wake early to deal with transatlantic business calls, then there are meet-and-greets. Sometimes there are face-to-face business meetings where I'll discuss the progress of certain products. Sometimes there are photoshoots or interviews. If I'm DJing, I'll do soundchecks before a gig. It's a rigorous schedule, but I'm a hard worker. My social channels also take work; they're very considered."
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And yeah, that DJing stuff? She can make a million dollars a night just to show up at a party and put on some tunes. You can make fun of Paris Hilton as much as you like, but she's the one who spent the 2000s building up an image that club owners today will pay seven figures to have show up and put an iPod on shuffle.