Tiny Treasures Perfume Ads Sexualize Little Girls
There's an incredibly thin line you walk when you use a child to advertise an adult product. We would go so far as to suggest that you never, ever do it. We know, we know, you want to capture something about innocence and blah blah ad speak -- but it usually comes across as something out of a Sears catalog for pedophiles.
"Our bottles are the perfect size for tiny fingers to point out bad-touch for the authorities."
Yep, that's a naked child done up to look like prime-era Brooke Shields, giving you bedroom eyes while holding a bottle of perfume, a product very closely associated with sexuality. And you called it "Tiny Treasures." The folks at Harper's Bazaar made this mistake in 1984, and the outrage was swift in coming, forcing the editor-in-chief to issue a half-assed apology in the next issue. "I offer my sincere apologies," he probably wrote, "ideally, the ad department would be doing this, but they were all busy videotaping the ball pit at a Chuck E. Cheese for reasons they were hesitant to explain."
"How many fun-tickets is it for a new Childhood Innocence?"