Sex sells, but that doesn't mean that selling things using sex is easy. You figure a little cleavage can go a long way to sell cars or beer, but in the wrong hands a sexy ad can turn into the stuff nightmares are made of.
Not even sexy nightmares, either.
12Baby Soft's Sexy Toddler
It really is hard to work pedophilia into your ad campaign gracefully. In the 70s, this Love's Baby Soft ad, with a dolled-up, pouty-lipped child and the slogan "because innocence is sexier than you think" appeared in an issue of Tiger Beat magazine.
And really, what better place to convince both young girls and sexual predators that this product can turn a preteen into a sexual dynamo?
We can't figure out whether this ad means the 70s were a much more innocent time (when, what, nobody had heard of pedophiles?) or a much, much sleazier time. From our brief research into the 70s, we're going to go with the latter.
Fortunately, we've come a long way since then...
... or, maybe not.
The Child and Adolescent Reference Center, perhaps worried about the army of pedophiles that Love's Baby Soft ad recruited, figured they needed to raise awareness about the problem. But how? Public service ads are so easy to ignore, and it's crucial that the public understand the horror of this issue.
Hey! Why not diagram a child blowing a dude?
The end result is a bizarre image of an invisible pedophile who's apparently only visible when viewed through some special infrared camera. Parents, your child could be getting teabagged by an invisible pedo right now.
And if the overwhelming awfulness going on in this ad isn't enough, there seems to be an ugly "how-to" vibe at work as well. How many pedophiles saw this and thought, "Rolling chair? Toy truck? Brilliant!"
We shudder to think.