The rodent scurries around a bit before deciding to beeline it right to the Game Boy, even climbing over a wall, not giving two shits about the rules. Then he arrives at his choice, and it turns out that the rat doesn't like the Game Boy -- he really likes it. Hard. Enjoy this GIF that Nintendo inexplicably filmed.
The new Game Boy: Half the size! Twice the rat jizz!
Look at that thing go. They actually got a rat to soil a piece of Nintendo hardware for this commercial (hopefully they disinfected it before it ended up in some kid's hands). And in case you missed it, the implication here is that the answer to "How addictive are Nintendo consoles?" is "So addictive that you'll want to put a hole in them. A sex hole." And since they were worried that this message wasn't clear enough, the ad ends with an awkward shot of one of the scientists looking at the hot rat-console action and nodding in unmistakable arousal.
Is he nodding at the Game Boy or the animal? We're not sure what's worse.
That's right, kids: Buy the new Game Boy and enjoy it while you can before your pet pulverizes it with its dong. Oh, did we mention it's called the Game Boy Micro? Because associating the word "micro" with sex is a great way to get pubescent boys to buy things.