For example, in the beat-'em-up game Cadillacs and Dinosaurs (weren't the '90s great?), defeated players literally had a gun shoved in their face as the countdown blared.
"Are ... are you mugging me?"
Fail to ante up and you get shot right in the face. You thought this was a fun-filled romp through a land of big reptiles and even bigger cars? This is serious, life or death shit, kid.