According to his autobiography, "The Pamphlet had a sudden & surprising Effect," not unlike an 18th century equivalent to Cracked.com. Franklin revisited this phenomenon on May 9, 1754 in his Pennsylvania Gazette with his editorial "Join, or Die." Just like "Non Votis," Franklin made his message as idiot-proof as possible: It was just a drawing.
Ben's poor understanding of reptile anatomy would cause thousands of tragic snake mutilations.
Not only did Franklin's experiment in zine-making permanently establish him as a hero to Philadelphia's punk rock scene, but his illustrated editorials simultaneously invented political cartooning in the United States. His depiction of the segmented snake -- which could be reunited to survive -- was widely reproduced up to the American Revolution decades later and served as a precursor to the Gadsden flag the Tea Party whacks off to every day. It essentially did for political cartooning what Machiavelli's The Prince did for political science, and it remains popular with political cartoonists to this day. Not too bad for a guy whose prior art experience likely consisted of doodles of naked women on cocktail napkins, is it?