5 Seemingly Random Factors That Control Your Memory

Our old friend science has tracked down some of the completely random things that decide whether or not your memory will choose to function at a particular moment. Thanks, science.
5 Seemingly Random Factors That Control Your Memory

We have all experienced zone-out moments when we know we totally should remember something that has apparently been deleted from our brain's hard drive against our will. That's because the human brain is a haphazard, messy machine that glitches at the slightest, strangest provocation.

However, our old friend science has tracked down some of the completely random things that decide whether or not your memory will choose to function at that particular moment. Things like ...

Walking Through Doorways

5 Seemingly Random Factors That Control Your Memory

You're standing in a room, looking around, confused. You came in here to get something, but what? You don't remember. You've completely forgotten why you got up from the sofa in the first place, as if the mere act of walking from the living room into the kitchen wiped your memory.

You try to decide if this is the sign of a cripplingly short attention span or early onset Alzheimer's. But don't worry -- these "What was I looking for?" memory lapses happen to all of us, and science has figured out a very weird reason why. Gabriel Radvansky and his cohorts at the University of Notre Dame performed a series of experiments to determine exactly what causes this weird brain cramp. Turns out it's not memory elves, or even plain old stupidity.

5 Seemingly Random Factors That Control Your Memory

It's corn dogs, isn't it? It's totally corn dogs.

It's doorways. Seriously.

Your brain uses a very similar directory system to that of your computer. Only instead of neat folders labeled "Work," "Documents" and "TOTALLY NOT PORN," your brain tends to compartmentalize by physical location. This means that the information readily accessible to you in one room ("I must get a glass of milk to wash down all this delicious fudge") suddenly becomes a lot harder to access when you go to another one ("Why am I in the kitchen? I know it had something to do with the toaster ..."). The moment you cross a doorway, you're essentially sending a signal to your brain that you're in a new environment now and that nothing that happened in that previous one matters, so just flush it.

Radvansky tested this by having students examine a box containing objects such as red cubes and blue spheres. Then, the students tried to remember what those objects were after either walking into another room or just walking that same distance without crossing any doorways. The results were so dramatic that researchers proceeded to redub doorways "event erasers," a name so badass that it is what we're going to call doorways from now on.

5 Seemingly Random Factors That Control Your Memory

"Son? I'm sorry, but I never had a son."

And the effect of doorways is so strong that you don't even have to physically move for those bastards to put the kibosh on your memory. In another experiment, the researchers had people sit at a computer and do the same test, where the new "room" was just an animation on the screen. The effect was exactly the same -- every time their avatar crossed a virtual doorway, their ability to recall objects fell down the forgetting well.

However, our door-riddled culture is not doomed to a collective Memento disease. Saying things out loud as you pass the doorway can apparently thwart the effect. It stands to reason, really -- even if you managed to forget that you entered the office exclaiming that you need to buy cream for your genital warts, you'd probably be reminded plenty of times.

5 Seemingly Random Factors That Control Your Memory

"Hey there, Jerry! Heard you had a big ol' case of Braille-dick."

Ridiculous Fonts


Isn't it strange how textbooks and official documents just flat out refuse to stay in your head? The words just drip away like water off a duck's back, no matter what Big Textbook tries. And try they do: Short of coming into your house to slap you every time you don't pay attention, they've used every trick to catch your wandering eye, from bolding to italicizing to underlining important terms and sentences like there is no tomorrow.

You know what, all of this academic failure is making you hungry. Now there's one thing you never forget -- the fact that the local burrito joint exists, and what's on their menu, and which day of the month is 2-for-1 quesadillas. Now let's look at their ads, and notice how they do their text:

Via Chipotle.com

"Why are you spending all that money on ad people? My nephew can draw."

What the hell? Was somebody stoned when they drew that? In fact, if you look at any restaurant's ad, it's a typographical nightmare. You're mixing four or five different fonts, and interrupting one kind of font with another in mid-sentence ...

5 Seemingly Random Factors That Control Your Memory
Via Dennys.com

"Can we make the ink out of actual syrup so they can't let go of the flier?"

Other times, the text is just a jumbled mess. What the hell are they thinking?

Via Garfields.net

We don't know this for a fact, but we're betting somebody won a bet off of that design.

Actually, they know what textbooks don't: When information is provided in a weird, difficult-to-read font, you are more likely to remember it.

Unless you're really interested in the subject matter, your brain has a tendency to lump anything written in tedious Times New Roman or cock-numbingly dull Courier with all the hundreds of miles of writing that you've ever read in those same, sane, boring fonts. But throw in some Browallia or Candara or Wingdings, and all of a sudden the information begins to catch your eye in a way you never thought possible.

Researchers at Princeton and Indiana University proved this by having one group of people read stories in 16-point Arial and others in the much more difficult to process 12-point Comic Sans MA and 12-point Bodoni MT. Quite simply, they found that the people given the shitty font retained the information better. This was confirmed by a longer 200-person trial where the lucky kids who got their textbooks replaced with doppelgangers with funky fonts retained the material better and got higher test grades. The effect was most noticeable in physics, which is strange, as a physics book written in Comic Sans would be quite close to our definition of hell.

5 Seemingly Random Factors That Control Your Memory

The process behind the phenomenon is simple: When the brain has to work harder at decoding the font, it also spends more time and effort in figuring out just what the hell it's reading and therefore tends to hang on to the information better so we won't force it to go through that shit again.

So the next time you open your laptop to go over your notes for that exam on particle physics, highlight all of the text and switch it to some wacky font where all of the letters are shaped like contorted dongs. You can thank us for the A later.


"I think I finally understand why racism is wrong. Thanks, ridiculous fonts!"

Deep Voices

5 Seemingly Random Factors That Control Your Memory

We, as a society, love deep voices. That's what our ads and documentary voice-overs are made of. That's why Darth Vader is so badass. Hell, that's how Barry White managed to become synonymous with sex despite having both the looks and a nickname that heavily feature the term "walrus." As we will soon discuss, this has a lot to do with sex appeal. But there's more to it, memory-wise.

Let's lead in with an experiment.

Imagine Morgan Freeman.

5 Seemingly Random Factors That Control Your Memory

We suggest without the earring, but that's totally your call.

Now, imagine he's reading the rest of this article to you in that deep, soothing voice of his.

If you're a guy, hey, cool -- Morgan Freeman just read you a Cracked article! But if you're a girl ... well, you stand a decent chance of being able to recite said article from memory. See, just like men have a special trick for writing in the snow, there is one ladies-only method women can use to their advantage when they need that extra edge in the memory department.

And before you ask: Yes, of course it is related to boning.

5 Seemingly Random Factors That Control Your Memory

"... and that's how you find the area of a triangle."

According to researchers from the University of Aberdeen in Scotland and McMaster University in Canada, evolution has trained women to remember everything associated with men they find desirable, including anything that they ramble about when they open their sexy mouths. This means that if you happen to be a male with a deep Sean Connery voice, which women tend to find very attractive, then your voice alone can actually enhance a woman's memory for absolutely anything you're saying, no matter how pointless it might be.

The researchers proved this by having the female subjects look at objects on computer screens while the names of said objects were read aloud by computer-manipulated male voices at various pitches, with some female voices mixed in for control. Then, they were tested with one of those annoying "Which of these was the correct object?" memory games.

a H

Think hard, man. You think real fucking hard.

The ladies correctly picked out way more objects when they were initially introduced by deep male voices. A similar experiment using real human voices yielded the same results. This led the researchers to the inevitable conclusion: Deep male voices light up not only women's nether regions, but also their neurons.

Yes, once again, Darth Vader had it right.

Looking at the Floor

5 Seemingly Random Factors That Control Your Memory

Picture, in your mind, an elderly person who is desperately struggling to remember a name or event. He's got his hand on his chin, he's muttering to himself ("Was that Steve? No, Steve was in jail that year. Maybe Carl?"). Now let us ask you: Where is he looking?

Either at the floor or the ceiling -- almost as if he expects to find the answer written there. He may also just stare off into space -- anywhere, as long as he's not looking at you. Why?

Psychologists at the University of Scotland got curious enough to whip out their researchin' equipment and set up an experiment to find out what the score is.

5 Seemingly Random Factors That Control Your Memory


It's faces. Your memory is ruined by other people's stupid, stupid faces.

The researchers figured this out by recruiting a bunch of young students at a nearby elementary school and tasking them with a bunch of memory-related tasks. Some of the kids were told they could look anywhere they wanted, including at their teacher, and the rest were instructed to look at a blank piece of paper on the floor.

5 Seemingly Random Factors That Control Your Memory

While wearing ridiculous outfits and being told that the Easter Bunny isn't real.

The kids who looked at the blank sheet did almost 20 percent better than the ones who were allowed to look at their teacher. The reason appears to be that, as social animals, human faces are mentally captivating to us, and thus suck up quite a lot of our concentration. If you want to devote more mental horsepower to solving a problem, you need to look away.

Despite the fact that most people are not actively aware of this problem, our brains are usually able to figure it out as we get older. That is why the older you get, the more you start to instinctively look away from people when you're thinking and the more the "stare muttering at the ceiling while fiddling with your white beard" habit sets in.

5 Seemingly Random Factors That Control Your Memory

"Now where did I put those extremely short, ridiculous pants ag-- Oh, I'm wearing them."

Hand Gestures

5 Seemingly Random Factors That Control Your Memory

Here's something you've probably never wondered: Why do people talk with their hands? Almost everyone gestures when they're talking -- when they're counting down something, they hold up a hand and point to a finger to tick off each point. During an argument, most people can't illustrate their point without almost accidentally karate chopping you in the throat. And Hitler would have been forced to quit politics and try art school again if he hadn't been allowed to use violent hand gestures to swat home each point in his speeches.

5 Seemingly Random Factors That Control Your Memory
Via Wikimedia Commons

He used to make gestures with his mustache, but a particularly violent speech made the ends shoot off.

The reason for this is that the learning/remembering parts of your brain and the "move your hands" part work together. And yes, this means that if you come up with a little preschool hand dance to help you remember a theorem, it will totally work on exam day.

41 5 6efa 7tu 8t g+f= 10+1=

Except for Trevor. That kid is a colossal fuckup.

A University of Rochester psychologist proved this by teaching a bunch of kids to solve math problems using this method. Some were told to talk the problems out as they solved them, others were told to gesture and the last bunch was told to do both. Sure, all were able to solve the problems after a while ... but when the kids were tested again a few weeks later, the group that was only allowed to talk the problems out retained a measly 33 percent of what they'd learned. The kids who just gestured? They retained 80 percent of the info, while the kids who were allowed to gesture and talk came in at a whopping 92 percent.

And yes, another experiment showed that the system is totally applicable to adults as well. Wait, is that why rappers do that thing with their hands?


Pull guns on other rappers?

Somebody test this.

You can hire Eddie to write something for you by contacting him at firebugfilms@hotmail.com, and you can watch his newest short film here.

For more ways to fuck with your brain, check out 5 Ways To Hack Your Brain Into Awesomeness and 5 Bizarre Brain Hacks That Make You Better at Sports.

And stop by LinkSTORM to discover how to hack someone else's brain into making you tacos.

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