The plan was to revamp The Rawhide Kid, a tough, quick-gunned cowboy from the 50s. They were going to keep his toughness and attitude, just with a gay twist. By making a gay character that was both a hero and a cowboy--typically uber-masculine roles--it was a great opportunity to break away from stereotypes and show the comic-reading audience that not all homosexuals were screaming hairdressers or over-the-top caricatures; they could be just as tough and badass as your favorite action hero. If handled properly, this could be a very important comic series.
So, How'd That Go?
Not, uh... not great.
Rawhide Kid was every negative, damaging gay stereotype dressed in a cowboy hat. Sure, he was still a good fighter and a great shooter, but he was also a nancing, effeminate goon and the exact kind of character people didn't need to identify the gay movement with. He's the title character, but he's still the butt of the joke. Additionally, his antics made him, and we say this respectfully, annoying as s**t. He says things like "toodles" and calls out "meow" when he's being bitchy. He gives out douchey fashion advice...