So when Coca-Cola came to India and started sucking up thousands of gallons of the nation's precious life-sustaining water each day to make their bottled acid-baths, it kind of rubbed a few (billion) people the wrong way. So to balance out this horrible misappropriation of resources, Coke tried to prove they were environmentally conscious by setting up a donation scheme to help save polar bears... which, of course, aren't native to India.
"Save the bears, they're dy- well, OK, not this one. He's uh... he's doing pretty good."
Then at a San Francisco business conference, Coke also pledged to go water neutral. Well, actually they said they "aspire to put back" what they "take out." Aspire. You can aspire to anything; take a poll of a first grade classroom and you'll get 18 kids aspiring to be astronauts, four aspiring to be policemen, two aspiring to be president and one special child aspiring to be a motorcycle.
Wait, it gets better! Part of the their plan is that if they take all of the water out of one village's wells, they can become "neutral" by putting the water back... into a different village. You know, like how instead of paying back your loan to your bank, they'll allow you to just give the money to some random person instead. As long as you're paying somebody, right?