Avery: Well, no...
Soprano: Then what the fuck are you comin' up to me talkin' about bein' a director?
Avery: I've always wanted to-
Soprano: Shut up. Listen to me...
(Nods toward bodyguards, who approach from across the room)
Soprano: ...Let me tell you the problem with kids like you. You don't wanna direct. You don't wanna tell stories. You wanna be a director. You wanna walk down red carpets with a fuckin' starlet on your arm. You ain't got nothin' to say to the world. For you, the movies, the work, it's just a means to an end. Limousines and cocaine, right?
Avery: Yes! That sounds great!
Soprano: People like you are a cancer. You're the most dangerous people in the world because you'll do anything for the spotlight. You'd tattoo a Swastika on your head if you thought it would get you a movie deal. The people who make it, the people who deserve to make it, the ones who get respect... they're the ones who got something to say to the world.
Avery: I don't under- Ooomph! My crotch!
(Soprano's bodyguards deliver several vicious blows to Avery's body, then dump him into an alley).
That's pretty much how Avery tells the story, if you read between the lines. Dylan Avery wanted fame. Badly. How far would he go to get it? With Loose Change, we would find out.
He sat down and started writing a FICTIONAL SCREENPLAY about he and his buddies finding out 9/11 was a government conspiracy. Fictional. Sort of an The X-Files episode. Avery mentions this in every interview he does.
Since he had no money to film his own movie, he started cutting together video and photos off the internet, creatively editing them to make them scary and ominous, cutting the visuals to fit the story, making a fake documentary. Like Spinal Tap, only about mass murder.
So, for instance, in his screenplay, the Pentagon was hit with a missile and then was covered up for the public as a plane crash. Avery sifted through photo after photo of the Pentagon attack, all showing hunks of airplane scattered everywhere...