7Pepsi Max is So Good it Will Make You Commit Suicide
"OK, so the product is Pepsi Max. Think, people. It's a diet cola, it's only got one calorie. One. One lonely calorie. Wait! That's it! The calorie is single, and alone, and so it's depressed! Because it's lonely! So lonely, that it's suicidal! So we do an ad campaign with the Pepsi logo right next to a guy blowing his fucking brains out! Brilliant!"
Oh, yeah, that's real. Pepsi only ran it once in Germany, but millions of people saw it, thanks to the Internet. And whether critics thought it was glorifying suicide rather than simply mocking it, not even the unexpected cuteness of the emo calorie could prevent the outrage that followed.
Pepsi's excuse was that they didn't think anyone outside the Deutschland would see the ad. And everyone knows that Germans have... well, let's just say they have much less delicate sensibilities.
Pepsi's director of social and emerging media apologized and the ad was quickly pulled. It wasn't long before the American Pepsi brand ended its 50-year relationship with the agency that was responsible. European Pepsi still works with them, though, because they are unafraid of the darkness within.
6Rimmel Mascara. It's for Hardcore Bikers and Stuff
Many girls (and a few guys) know that the right mascara can make you feel pretty. But only a select group of people know that Rimmel's mascara can not only make you feel like riding a motorcycle, but it gives you the ability to do it without touching the handlebars. One of those few is feminist icon, Kate Moss.
Yes, Rimmel knows that the real problem with mascara is people think it's too "girly." Got to toughen up the image. Maybe have another ad where some dudes get in a knife fight over some stolen mascara. We can't have a situation where your average meth-addicted dude in Harley chaps is afraid to be seen buying the stuff.
Sadly, the most Kate could handle was a ride on a fake bike in front of a green screen with some random guy's help. It kind of comes off like they shot it with one of those little rides outside the supermarket.
The controversy over the ad hilariously had nothing to do with the gross disregard for motorcycle safety, since they probably figured anyone who attempted to imitate the ad deserved to be eliminated from the gene pool. No, the problem came when Rimmel claimed in 2007 that their mascara could make your eyelashes 70 percent longer. To make this seem true, they allegedly gave Kate Moss fake lashes for the ads.
The Advertising Standards Authority in the U.K. later called Rimmel out for not being being able to deliver on their promise of giving you ridiculously huge cartoon lashes. The ads were banned, and huge biker dudes everywhere demanded a refund.