Tech Zombies: 6 Technologies That Don't Know They're Dead
Some technologies are like a Tyrannosaurus running down the highway (without the awesome). They made sense once and now they're hideously out of place, carried only by momentum as they stumble toward their inevitable date with the sixteen-wheeler of Progress.
But, like the T-Rex, they seem intent on doing as much damage as they can until then.
An incredible 615 million phone books were printed last year, most of which were used to replace missing legs on sofas or were ripped apart in Youtube videos.
About another million tons of these useless blocks will be shipped out to households and offices next year, where an increasing number will make a U Turn at the front porch and head to the landfill without ever being opened. William Rathke, an anthropologist who studies garbage, says you can "dig a trench through a landfill and you will see layers of phone books like geographical strata or layers of cake." Rathke, who despite digging through trash for a living has his Ph.D. from Harvard, claims phone books account for about 10-30% of the trash at your local dump.
In an era when you can fit many gigabytes onto a device small enough to be swallowed by a cat and even your local bait shop has a website, phone companies still want us to find phone numbers the same way we did 100 years ago: by dragging out a bulky, ten-pound list printed on dead trees.
Why are they still around?
Since you've probably never opened one, you may not realize that phone books are chock full of so many ads that they generated $13.9 billion last year. That sort of makes sense when you realize these ads are being force fed to every single household in America, like giant bricks of spam just appearing on your porch once a year. The only difference is you can click out of a pop up ad. Phone books weigh 10 lbs and have to be disposed of in special ways, to avoid becoming even more than 30% of your local landfill. Yes, it would appear that Satan works in advertising, and he's damn good at what he does.
But even though it reaches twice as many homes as the Super Bowl, does it get past the doorstep of those homes anymore? Are there really $13.9 billion worth of people using them? Well yes, if you believe the phone companies, and the people they've paid to conduct surveys. And in an industry with no sales figures (because nobody asked for the damn things in the first place) how else are you going to track who actually uses them?
Well there is one way. You could go hunting around in landfills to see if the phone books were thrown away all at once right when everyone got them, creating entire layers of phone book in the earth. You know, like a cake? But who's bat shit crazy enough to do something like that?
No sooner than we celebrate the death of the CD, its killer may be the next one in the grave. We're talking about the iPod (and its countless imitators) which is seeing falling sales for the first time in its short life.
But don't feel sorry for Apple, the reason for the MP3 player slide is that cell phones (including their own iPhone) make perfectly good MP3 players. Selling someone an iPod now is like selling a feces gun to a monkey; he doesn't need it.
Why are they still around?
MP3 players hang around for the same reason digital cameras and GPS navigators hang around; all those things are available on phones, but the standalone devices still do it a little better.
For instance, there are iPods that can hold up to 40,000 songs now (which we believe is more songs than actually exist) and the iPhone "only" has room for about 3,500. But since the average user hasn't stolen anywhere near that many songs anyway, fewer and fewer are seeing the point of carrying around a separate device.
It's true the iPod still has some fashion appeal, and Apple continues to crank out versions with new features (including the iPod Touch, which seems to have been designed as an iPhone that you can't call people with). But it's a hopeless battle, since some of us just don't have the extra pocket. That won't get any better with time, since experts believe spandex jumpsuits are the future.
As processors and memory get exponentially smaller and smaller, the cell phone will swallow up every device in the home. By 2020 you won't even need a separate computer or laptop. By 2040 cell phones will be in charge of the planet, and our job will just be to tote them around from place to place so they can have meetings with each other.
After ten years we're finally seeing dropping DVD sales. Considering movies can already be downloaded onto set-top boxes on a pay-per-view basis, and can be downloaded over the internet on a pay-nothing-per-view basis, it's a wonder it took this long. Any economists reading may recognize that combination of risk factors and symptoms the same way doctors recognize coughing, shortness of breath and a constellation of funny-shapes on a chest X-ray.
Companies like Sony would like to think the dip is due to people getting all excited about Bluray, but while Bluray sales have inched along, movie downloads have doubled.
Meanwhile Netflix has made a deal with Microsoft so that anyone who owns an XBox 360 can get a subscription to download Netflix movies, physical media be damned.
Why are they still around?
Box sets of TV shows have inexplicably injected huge profits into DVD over the last few years. Even though the shows are free to watch in rerun form and, if you're not happy with that, rips are available four nanoseconds before a show finishes airing. But loyal fans hold out for the official box set. If you're new to this human thing called "capitalism", corporations interpret "loyalty" the way a prisoner might interpret
"dropping the soap".
For example, The Sopranos box set planned for later this year will cost four hundred dollars. This officially makes the studio better at criminal extortion than the characters on the DVDs. Unless they include a special "real ending" as an extra, we're guessing it won't be worth it.
The big question at this point is if Bluray ever takes off, since it's offering something that can't be downloaded (or not easily anyway--an HD movie takes an entire day to download on most connections). So until our internet connections improve, sellers of movies on disc will have to depend on the market segment willing to pay to see every speck of dust on Batman's suit.








Since hindsight it 20/20, it's hilarious to see what 2008 thought of Blu-rays. Downloads may be convenient, but by the time it takes to download a full-HD 1080P movie I could've watched one (or two) by then. HD streaming video you say? That's good and all until it pauses to buffer. Blu-rays are the only way to watch a movie at home. Everything else is just a letdown.
ReplyNewspapers are getting pretty desperate. In the past two months, I've seen at least three tables set up at grocery stores, offering free newspapers in the hopes of generating some interest. My response is always, "Thank you, no. I have the internet."
ReplyI LOVE collecting Horror DVDs, it's way better than having them just on my computer. I would much prefer to have my favorite horror series on DVD (Saw) than just on my computer as if it crashes I lose them all. Also I proudly buy seasons of TV shows that I am a fan of, currently owning 7 seasons of House and all 9 seasons of X-Files, as it symbolizes to me something worth spending money on and is a symbol of my devotion to the fandom.
ReplyAlso I will take printed books over a damn Kindle any day. I live with someone who has a Kindle and I have seen it and I think it sucks balls. Not to mention to fact that this same guy has THOUSANDS of books that he refuses to do anything with but display, so it makes no sense to me. I haven't bought a newspaper or magazine in years, but those never interested me much anyway.
As for iPods, I have one because for years I just couldn't afford an iPhone...like a lot of people, you have to realize that you have to buy a plan to go with it. In any case, now I have both and I don't plan on ditching one for the other any time soon, even if it means shelving the iPod for a while. I spent 300 bucks on it and it still works, I am not crazy enough to get rid of it or resell it for less than half of what I paid for it, but that's just me.
Know what will be dead technology next? Why actual books. What with all these new downloadable books and stuff. Then for a small amount of money you can download all the books you want... but not like share them with anyone who asks... like in a public library. Know whats obsolete next? Free public libraries.
ReplyPhones could be Ipods if they could hold a decent music collection, but they can't. For someone with thousands of songs, 16g or 32g phone memory doesn't do shit.
ReplyFrom a personal stance, several of these aren't "dead." I *love* my phone book, because some places make it unreasonably difficult to find phone numbers tor on their websites. I prefer disc-based games because a) hard drive space issues, and b) being able to play it other places/borrow from people, and c) having a physical object inherently makes it harder for a company to decide "we want to change/remove this product in x way that is totally self serving and screw you over" and have it stick. Physical money is easier to keep track of/not overspend yourself into debt, and I just kinda like magazines. But that's just me, not the general populace, so I suppose that this is a moot point in relation to the article.
Reply#2's criticism of Game Spot is right on the mark. I used to work for them (known as EB Games here in the great white north) and it was a soul-crushing experience. Between the guilt I would feel as I gave some kid $5 in store credit for a stack of 50 games and the random invasive search policies put in place my management to combat employee theft, I mostly spent my days wishing for death. When I finally quit over the 5 cent "raise" they gave me, the only thing that stopped me from cleaning out their stock room and showing up the laughable security was the fact that a family member and some good friends were still working there.
Reply Hide All See All 3 Repliesthey also had a dress code of: khakis or dress pants, no jeans. Dress shoes and collared shirts at all times. To sell videogames to f*****g 14 year olds.
^Oh no, having to look presentable at your job is so so horrible.
Implication being that a nice pair of jeans, comfortable shoes, and a clean t-shirt is in no way "presentable"?
I dont like going through the hassle to download movies or games its just unreliable. now i would have no problem buying the new skryim directly from the gods who graced my life with its presence. Not saying many people would wait the shipping date but a few like me would. i love my games
ReplyI usually prefer buying new myself, but I just can't always afford it. I think it's a clever compromise that a number of games have one-use codes for games that unlock standard content if you get the game new; it's a legitimate perk to buying new instead of used.
I like owning physical copies of DVDs because I enjoy watching extras and because if you subscribe to something like netflix, you never know when they are going to decide no one wants to watch a certain item anymore and take it down, if I own my DVD as long as it doesn't break it will be there.
ReplyI like owning an MP3 player, cause I can't be bothered to have a cel phone and I like playing mp3s
The phone book thing, well I think they should still be around for those who want them, but I think they should be something you can order, to cut down on waste.
I read a newspaper at work on break, there are problems with being on line there, so I'm glad they're still around. I also like reading longer things in paper form. I just don't like reading things on the computer, maybe it's the back lighting, I'm not sure, but I prefer reading a physical copy if it's a particularly lengthy article or a book.
Clearly, this writer is unaware that in Asia, buying online is still a rarity. We still read papers and magazines, and most of us buy our games in a store.
ReplyI like dvds and cds for the collector aspect and special features. Also you own a dvd were as a download is only licenced to you. You can legaly sell dvds or trade them as they are your property.
ReplyYou probably thought these technologies were alive. Nope. They're dead. They've been taxidermized by Chuck Testa
ReplyI'm guessing this is some famous dude?
Articles like this make it clear to me for the first time why I haven't bothered to purchase a physical music player, book, DVD, or smart phone in years. Subconsciously I'm just waiting for the next thing to come out that can do it better, easier and (eventually) cheaper. Instead I spend all my money on software and consumables.
Replylooks at date: 2008, hm, now they know it but wont acknowledge their death. Maybe except cash, since Europe doesnt give a s**t that credit card payments here take longer than in cash.
ReplyI still prefer my mp3 player and phone to be separate, simply for battery life if nothing else. My phone is important and I listen to music on my commute every day, so if I'm unprepared and kill my phone battery by listening to music, it's not there in a potential emergency.
ReplyAnd for the record, I will gladly wait a day to download an HD movie, spending a reasonable amount, rather than spend god-knows-what on a Blu-Ray player and the DVDs to go with it.
As if BR players are unaffordable today...
I only just recently put away my iPod because I didn't want a phone. I've finally (yeah, in 2011) made the move. iPods are better at what they do than phones are, by the way. Better battery life, etc. And some of us *like* having disks of things and can't move to download only until everything on the planet is available in that form, which isn't the case yet.
ReplyI actually think MP3 is very useful. I can go to places where is almost sure someone will try to mugg me, and not to carry iPod, only my elemental cell phone, for only calls and text. And with not much worry
Replyi could never use my phone as an mp3 player. i don't want to waste my battery and maybe the phone is dead when i really need it
ReplyI still own CDs and a boom box.Never owned an iPod.F*ck me running.
ReplyIf Netflix would include the commentaries and behind the scenes extras from a DVD, I'd buy them less often.
ReplyYeah the only real problem I have with the watch instantly part of netflix (at least on my bluray player) is that if I want to watch a foreign movie I have to watch the s****y dubbed version instead of being able to select subtitles, so that's kind of a pain. Your problem is along the same line. C'mon netflix, it can't be that hard to allow each movie a menu with selectable options, etc...
Netflix's on demand service usually has selectable subs. I don't know, your situation might be a limitation of your player.