Whether you're plugging your stupid blog or your case for invading Syria, Twitter has become the go-to vehicle for self-promotion. Unfortunately, a lot of the people doing the promoting are clueless about their readership, good taste, and self-awareness, thereby creating a triple threat of social media dumbness.
3 The Golf Channel Rides the MLK Anniversary Wave
Quick, think of the most important thing you associate with Dr. King's "I Have a Dream" speech. If you said anything else besides golf, congratulations. Good job on not gratuitously using the 20th century's most important civil rights speech to promote the historically whitest game in the history of sport, other than hockey.
Not so fast patting yourself on the back, Golf Channel. On the 50th anniversary of MLK's famous speech, the Golf Channel seized the moment by asking fans to tweet their golf dreams with the hashtag "DreamDay." It took less than an hour before they realized they'd made a huge mistake and deleted their fuckskullery. But in their defense, how could they have known it'd be an issue? It's not like golf has ever had a problem admitting black people on their most respected courses or anything. ( Oh, right.)
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"Just wait until you see our Women's History Month tweets leading up to the Masters."