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Nothing catches consumers' attention better than a famous person making a product look cool. So companies fall all over themselves to get celebrities to help hawk their goods. And most of the time, it's fine. But sometimes those endorsements bite the companies in the ass.

For example:

Nivea picked Rihanna as their spokesmodel in 2012. Then they dropped her for being too sexy. A Nivea ad showed Rihanna apparently nude with her arms c

Kate Moss was the face of H&M, Chanel, and Burberry. Apparently, they didn't know she had been in rehab. In 2005, when pictures surfaced of Moss appea

20 Times Companies Picked The Wrong Celebrity Spokesperson

Sharon Stone was Christian Dior's spokesmodel. Until she blamed China for an earthquake. At the 2008 Cannes Film Festival, Stone called the Dalai Lama

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Chevrolet used to sponsor Wendy Williams' show. Until she commented on black colleges. We have historically black colleges, she said, referring to a

Everybody dropped Lindsay Lohan when her life imploded. Not even obscure companies wanted her. A clothing company called Odaingerous decided that ev

Marion Jones lost sponsorship deals over her steroid use. That was just the beginning of her troubles. During the inquiry, the Olympic athlete lied to

20 Times Companies Picked The Wrong Celebrity Spokesperson

Eugenie Bouchard was sponsored by a bunch of companies. Colgate ENAMEL They deserted her after she suffered a concussion. Several companies, including

Rachael Ray was in a Dunkin' Donuts ad in 2008. It was pulled because of her terrorist scarf. The ad seemed as uncontroversial as you can get. But m

Akon had a profitable relationship with Verizon. Until he got freaky with an underage girl. While playing in Trinidad, Akon pulled a fan onstage and s

Maria Sharapova lost multiple sponsorships for taking drugs. She didn't even know she was doing it. Sharapova was temporarily banned from tennis in 20

Paula Deen was sued by a former employee. She was nostalgic for the gool ol' Southern plantation days. Deen and her brother were sued over racist comm

Cynthia Calvillo was using marijuana legally. Body Armor dropped her anyway. Body Armor dropped MMA fighter Calvillo as a spokesperson after she faile

Jim Beam whiskey partnered with Mila Kunis in 2017. Many boycotted the brand over her actions. Kunis said on Conan that she sends donations to Planned

In 2017, L'Oreal partnered with model Munroe Bergdorf. That partnership ended in mere days. L'Oreal chose Bergdorf as part of a diversity initiative,

Kathy Griffin fake- beheaded Trump. The joke was lost on many. The comedian held a ketchup-coated Donald Trump Mask in a web video, and few understood

Whoopi Goldberg derided the president. FORUSE AS PART OF A LOW CARB DIET SlimFast LOSE BIG SlimFast dropped her as a spokesperson because of it. While

In 2014, State Farm ran ads featuring Rob Schneider. That was before he got vocally anti-vaccine. Now, anyone would want to distance themselves from a

Scarlett Johansson used to represent the charity Oxfam. She ended up trading charity for soda. Oxfam took issue when Johansson became a spokesperson f
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