He eventually accumulated just shy of 720,000 subscribers, over 450 million views, and a six-figure income. His channel became popular not only for Athene's gaming skills, but for his charitable interests and his bizarre sense of humor (the videos of his girlfriend wearing revealing outfits probably didn't hurt much, either). He also had a stint as a poker player, and appeared on a season of Belgian Big Brother.
Excuse us, hot girl. We're trying to see the cats.
It isn't the most subtle content in the world.
But it's enough to earn him pages on Wikipedia, KnowYourMeme, and EncyclopediaDramatica (the big three!), get a League Of Legends item named after him, book a TEDx talk, net some gaming news headlines about his feats, and garner him a profile by the noted gaming journalists at Bloomberg. He's so popular, he was able to rally 4000 fans to crash a World Of Warcraft server by having a coordinated goof-off in one of the game's cities ...