Then, it started working its way into pop culture. There was a Game Of Thrones parody, an Orphan Black parody, and a Sesame Street parody. Bleacher Report did a parody based on the NBA Draft, and CNN did a parody featuring presidential candidates. If you're familiar with Adult Swim, you'll know that's like having your mom accidentally overhear you telling a filthy joke to your friends, then discovering that she's been telling it to all her friends at bridge club.
"I was impressed [by the CNN parody]. There was some real thought and time that went into that.
They nailed creepy smiling guy.
I downloaded them all. I have them archived. It's very flattering. It was weird, because I think we're used to Adult Swim getting written up in the AV Club, or Vice. That's kind of our insane family. Then, when it gets written up in the Wall Street Journal and Us Weekly, that's like all corners of American culture there. That was shocking."
When the alt-kids of Vice and the stuffed shirts at the Wall Street Journal both want to give you a high-five, you know you've made it.
You Still Have No Idea How Viral Videos Work
Casper had no clue his idea would be a hit. "I kind of beat myself up the whole time I was making it. 'You're an idiot, you should be making a pilot for a show, something that could advance your career, not this thing.' So, I was very surprised."
That being said, he may have inadvertently created the one thing that could save Terminator VI.
Viral videos are a total enigma. For every massive hit, there are a million terrible parodies of pop songs that never make it. But, when you do finally hit big, the pressure is on to make an even more successful follow-up:
"[Viral videos are] pretty much still mysterious and [impossible to tame]. I might have a 5 percent better idea, but it's still 90 percent luck. I do think I know a little bit better, but not much. I do feel pressure [to follow up on it], but I already enjoyed what I was doing beforehand. I just try not to think about it. There is some pressure, but there's nothing healthy that comes from it, so I just try to let it pass. It's sort of how it must feel when a band has a hit single and then they're doing their second album."
Not to mention the difficulty of resigning some of the higher profile cast members.
Here's hoping Casper's career is a little more Radiohead, and a little less Baha Men.
Casper Kelly is the co-creator of Your Pretty Face Is Going To Hell. Season Two airs Sunday nights at 12:15 a.m. ET/PT on Adult Swim. You can check out a clip here, and then check his website. Mark has a website, too.
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