"Look, no one's going to enjoy The Lone Ranger unless we get it just right."
Their pickiness was inconvenient, to put it mildly -- they wouldn't release the key that was required to access a movie until five minutes before the first showing, which meant there was no time to make emergency changes if there was a problem (and problems are frequent, as we'll get to in a moment).
Then there was the time Donovan attended a conference for theater managers.
"Part of the event was the breakfast presentations. That let studios show us what they were working on and get us excited and talking about them. We went to Disney's, and these big burly guys in suits were standing at every entrance. We had to remove our cellphone and give it to them, get scanned with a magnetic wand and if it went off, we were given a quick pat down. Once inside, the doors were locked and the security guys continued to wander around to make sure we didn't have anything. It was cool to see early footage of Monsters University and Iron Man 3, but it's kind of hard to really enjoy your eggs and toast when you have a large man eyeballing you to see if you smuggled in a cellphone."
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"Prepare yourselves for a magical experience ..."
But there's the stick, and then there's the carrot. Disney has an outstanding bounty on bootleggers -- any theater employee who catches one gets paid $10,000 if the thief goes to jail. So if you were thinking of taking a blurry, incomprehensible cellphone recording of a movie to share with your friends, make sure it's a DreamWorks flick.