When creating a brand name it’s great when you can make a recognizable face and name for your mascot. Sometimes one name isn’t enough for those people who obsess over the past and lore of a cereal’s cartoon ship captain. Here’s what gets printed on the driver’s license of these famous mascots.

CRACKED.COM CAPT. HORATIO MAGELLAN CRUNCH The good captain was named after other famous captains and explorers who would also ruin your mouth with sharp sugar cereal if given the chance.

Source: Delish

CRACKED.COM CHARLES ENTERTAINMENT CHEESE Like Walt Disney before him, this rat had enough pride to name his kid entertainment empire after himself.

Source: Insider

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