I have no idea how well they pulled it off. I know the concept has a long way to go, and it's not fully interactive yet: You can't ditch your EVE ship to get viciously teabagged on Planet Grit below, and you can't teleport up to the EVE ships above to take out a space-loan -- but that's still two vastly different experiences merging two vastly different types of player, and having them interact, play with, and change one another. It's only a start, sure, but even journeys into fiery, raging badass start with baby steps.
Officially Sanctioned Fan Fiction
Amazon recently announced Kindle Worlds, a platform for creating and selling officially sanctioned, self-published fan fiction. Ah, so this is how the downfall of society starts: not with a bang, but with Harry Potter banging Optimus Prime.
I know, licensing fan fiction sounds like a terrible idea at first, but with some modification and careful attention, it could actually be a huge boon to some stale established properties. Right now it's limited to a handful of series -- The Vampire Diaries finally says it's OK to write Vampire Diaries fan fiction, you guys! Surely that's the only reason nobody has been writing Vampire Diaries fan fiction until now! -- but if it proves successful, others will surely sign up. As a writer, I would never, in a thousand terrifying, My Little Pony raping years, sign up to allow official fan fiction of my work to be sold. That blurs a really important line between fun and canon; between what actually happens in a story and what you paid for.
But nobody's asking me.
Authors and Luddites are freaking out about this concept like it's going to affect them. This isn't about people polluting the purity of literary classics by having Holden Caulfield bone Scout from To Kill a Mockingbird, because A) the owners of those IPs would never allow it, B) nobody would actually buy it, and C) the Internet is totally already doing that somewhere, for free, I promise. This is about vast, impersonal properties that already have a thousand hands down their creative panties allowing a few more in because there's still some room in the back. These properties, without some weird experimentation and new blood, are going to go stale and possibly die anyway.