Meanwhile, Captain America's creators Joe Simon and Jack Kirby bailed the superhero genre altogether and found success in an unexpected place: teen romance comics. Their Young Romance series immediately sold a million copies, so they started churning out spin-offs like Young Love and the slightly creepy-sounding Young Brides. Within seven years, romance comics sold a combined one billion copies.
Comics were playing the role TV does today, in that a lot of it was trash, but you also had more sophisticated (and even progressive) stuff like EC Comics' sci-fi and satire series. And although no one gave a shit about superheroes anymore, readers could still get their dose of mindless action through western and war comics. The greater diversity in topics also brought more diversity in readers: at various points, there were more women reading comics than men. So what happened? Congress butted in and ruined everything.