Blake Lively Started Her Own Lifestyle Website That Was Even Worse Than Goop
Gwyneth Paltrow is raking in millions by selling $350 bottles of psychic vampire repellent to people who think their dollar store vampire swatters will leave them unfulfilled. Blake Lively's Preserve was born in 2014 when she looked at Paltrow's Goop and said "What if I ran that scam, but did a much worse job?"
Preserve was pitched to consumers as everything and nothing. Was it a magical place? Yes. Was it also an amazing place? Yes. Was it a magazine, a store, and a philanthropic endeavour? Yup, yeah, and you know it! Its business model was "Blake Lively wrote a blog post about liking enchiladas and life, so you should drop 110 bucks on a designer apron."
PreserveWas it a place to ruin food with spray paint and glitter? We think you know the answer.
To give you a sense of how little direction Preserve had, they published a piece about the history of barbeque that contained phrases like "Pray consider it, dear reader," "fire-prepared victuals shoved into food-messed face-holes sans cutlery" and "one harkens back to ye days of olde, to the court of Richard the Lionheart, to the Canterbury Tales of Chaucer, to Lords and Ladies locked in scenes of chivalry." Then, once Lively's editors killed themselves, Preserve published a photo shoot that paid tribute to the halcyon days of the antebellum South.