There's A Secret Jim Carrey Reference In Captain Marvel
As you'd expect, Captain Marvel is stacked with references to '90s pop culture, from Blockbuster to Nirvana to phone sex lines. As it turns out, though, there's also a subtle reference to that other mainstay of the '90s, Jim Carrey.
When Carol Danvers is having her memories probed by the Skrulls, the movie goes from being a gritty alien war movie to a trippy, vivid, time-bending dreamscape. This sequence, which the movie's makers called the "Mind-frak," was modeled after a similar scene from Eternal Sunshine Of The Spotless Mind, the 2004 movie which saw Jim Carrey undergo a painful, disorientating procedure in order to have the memory of starring in Me, Myself & Irene removed.
There was also meant to be a second reference to Carrey immediately after Carol gravity-slams into that Blockbuster. In the final cut, Carol, understandably freaked at her surroundings and still in alien soldier mode, blows the head off the Arnold Schwarzenegger on a True Lies standee. However, in the script, Carol was meant to explode the head on a cutout advertising The Mask, on account of his resemblance to the Skrulls (and possibly her vaguely remembering having paid money to rent Once Bitten).