So gamers should prepare for the inevitability that whatever monthly subscription Google will announce in the future won't be the only price to pay for this service. And we're not just talking about the hundreds of dollars you'll have to spend on internet costs trying to play Fortnite in 4K until your mom tells you to go to bed. We're talking about ads. Ads and data mining. This is Google, of the YouTube model of interrupting whatever you're watching every three minutes to see how you react to an ad about cheap car insurance. And if you think microtransactions and Day 1 paid DLC were annoying, wait until you try to immerse yourself into a fantasy elven kingdom while being blasted by a Doritos commercial during the loading screen -- unless you pay for the premium subscription, of course.
That would put the Stadia in a weird identity crisis, where it might offer the greatest revolution since the B button, but only to the kind people who can actually afford all the hardware it's trying to get rid of. Meanwhile, the people who can't afford hardware probably can't afford the Stadia's hidden bandwidth costs and tiered premium whatevers either, leaving them with a sponsored 240p experience akin to pausing an Atari 2600 to go look at a can of Coke for ten seconds. If that's the case, by trying to become everything for everyone, the Stadia might wind up not being attractive to a single demographic, except maybe the people who already self-pleasure to laundry commercials while waiting for the next Apex round.