Yikes. In response, Pabst has filed a lawsuit against MillerCoors asking for $400 million in damages, alleging that MillerCoors' "fabricated concerns" are nothing more than a "thinly veiled, bad faith attempt to unlawfully hurt a competitor." If MillerCoors stops producing PBR, they argue, Pabst dies, and there's then nothing to stop MC from cornering the market in beers that people only buy because the 7/11 ran out of other brands. And this is to say nothing of Pabst's other allegations against MillerCoors, including that MC closed down two factories just to spite Pabst, and that MC hired a consultant to "figure out ways to get rid of [Pabst]."
The trial starts on Monday, and is set to last until the end of November. It promises to be exactly the sort of shitshow that you'd expect from the people that brought us every bar fight in existence -- the only difference this time being that the combatants are armed with lawyers, not broken pool cues. Play us out, Dennis Hopper in Blue Velvet: