But it didn't take long for the Kindle store to become awash in a new scam: "book stuffing," or the art of getting your page count as high as possible. Popular book stuffing techniques are copy-pasting previous writing into the new text, increasing the spacing in between paragraphs, and every other kind of jackass padding technique you'd find in the average high school book report on Jane Eyre. But the real book stuffers aren't even writers, they're full-time con artists. Many simply pay freelancers to ghostwrite a bunch of stories and then put them all in one massive book. Then, after some heavy promotion, they offer their many readers incentives like bonus material, giveaways, and prize draws to get them to go through their long-ass books cover to cover. Or they just pay click farms to thumb through their shitty prose for a couple of cents per hour. And you know it's good art when people have to be bribed to read it, like how all of Stephen King's 1980s novels came with a voucher for free cocaine.