Why should I care?
After the election, they continued preaching the orange word to their sizable fanbase. They mostly pinballed around the right-wing vlogosphere, until some mom-and-pop conglomerate called "Facebook" had to ruin it.
You see, during that big ol' congressional hearing about Facebook leaking everybody's private information like a pasta strainer, several politicians took the time to quiz Mark Zuckerberg about the issue of conservative voices supposedly being silenced by the site, because there's no bigger issue in politics right now than the fact that someone somewhere isn't getting into a comments section shouting match with high-school classmates they haven't seen in 23 years.
One of the given examples was Diamond and Silk, who had alleged that the company was kneecapping their traffic. It was such a crime against humanity that five members of the panel asked Zuckerbot to explain this wanton bias against "Gold and Silk" (as one member called them). It was a bizarre display which peaked when Representative Marsha Blackburn declared that Diamond and Silk are "not terrorism," which is an endorsement that money can't buy.
Of course, after this, several groups -- including Facebook -- analysed Diamond and Silk's traffic and interactions, and found no evidence to support their claims of bias. One analysis even found that their page traffic went up, likely as a result of the media attention they got for crying foul. And then, whilst presenting during their own congressional testimony, Diamond and Silk-